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Buy Video As Efficiently As Buying Display Introducing The BrightRoll Exchange

The BrightRoll Exchange (BRX) enables media buyers to execute video campaigns across brand-safe publisher inventory and to reach the exact audiences they’re looking for. At the same time, inventory owners can be assured they’re getting a fair price for their video ad inventory thanks to the efficiency of real-time auction economics.

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Buyers

BRX addresses the fundamental needs of video ad buyers:

  • Access to massive pools of brand-safe video inventory
  • Site transparency with no risk
  • Optimal pricing with real-time bidding
  • Targeting by demo, site and/or audience
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Sellers

BRX benefits large inventory owners including publishers, ad servers and supply side platforms:

  • Access to more video ad buyers
  • Unprecedented inventory control
  • Detailed real-time reporting
  • Increased total revenue
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How It Works

BRX makes buying video advertising as efficient as buying display inventory.

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