On Monday April 4th, BrightRoll and BRX made a huge statement at the iab’s Digital Video conference at the Crowne Plaza Hotel in the heart of Times Square. BRX was a title sponsor, hosting a workshop and cocktail reception following the event. Tim Avila, BrightRoll’s VP of Product Marketing, quenched a crowd of eager minds with his workshop entitled, “The Video Buying Revolution: Know What You’re Buying and Pay What It’s Worth.” In the workshop, he discussed what challenges have traditionally plagued media buyers and how the exchange model is an effective solution to those challenges. In short, exchanges like BRX offer unprecedented control, transparency, and scale to the video buy. Though Keifer Sutherland couldn’t attend, Tim and Kevin Pollak (acclaimed actor and guest mediator) kept us all entertained!
At the cocktail reception, there were a wide array of branded beverages and it was the gin-based “Transparency” that was clearly the drink of choice. Needless to say, BrightRoll and BRX made a huge impression on the attendees. There was a lot of interest in the Exchange and it is clear that we are only seeing the beginning of a booming industry.
If you weren’t present at the event, please take a minute (:50 seconds to be exact) to enjoy the video slideshow above. Enjoy!
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BRX takes a bite out of the Big Apple from BrightRoll Events on Vimeo.
On Monday April 4th, BrightRoll and BRX made a huge statement at the iab’s Digital Video conference at the Crowne Plaza Hotel in the heart of Times Square. BRX was a title sponsor, hosting a workshop and cocktail reception following the event. Tim Avila, BrightRoll’s VP of Product Marketing, quenched a crowd of eager minds with his workshop entitled, “The Video Buying Revolution: Know What You’re Buying and Pay What It’s Worth.” In the workshop, he discussed what challenges have traditionally plagued media buyers and how the exchange model is an effective solution to those challenges. In short, exchanges like BRX offer unprecedented control, transparency, and scale to the video buy. Though Keifer Sutherland couldn’t attend, Tim and Kevin Pollak (acclaimed actor and guest mediator) kept us all entertained!
At the cocktail reception, there were a wide array of branded beverages and it was the gin-based “Transparency” that was clearly the drink of choice. Needless to say, BrightRoll and BRX made a huge impression on the attendees. There was a lot of interest in the Exchange and it is clear that we are only seeing the beginning of a booming industry.
If you weren’t present at the event, please take a minute (:50 seconds to be exact) to enjoy the video slideshow above. Enjoy!