AGENDA
8am – 9am
Coffee/Registration
Central Park West Room, Sheraton New York Hotel & Towers
9:00am – 9:15am
Welcome Address
Tod Sacerdoti, CEO, BrightRoll
9:15am -10:00am
How Video Exchanges are Changing Video Buying
Moderator:John Ebbert, Managing Editor, AdExchanger
Speakers: Rany Ng, Google | Toby Gabriner, AdapTV | Tod Sacerdoti, BrightRoll
On a panel moderated by a member of the media, CEOs and executives from the major video exchanges will discuss how video exchanges are changing the way video advertising is being bought and sold.
Panel Focus:
· Gain perspectives from executives of leading video ad exchanges on how exchanges are changing how video ads are bought and sold.
· Shed light on how exchanges are adding value by tackling traditional video advertising issues such as quality, transparency and performance.
· Discuss big opportunities in video and impediments to growth.
10:00am – 10:30am
Separating Fact from Myth: The Value of Exchanges
Moderator: David Kaplan, Staff Writer, PaidContent
Speakers: Richard Frankel, RocketFuel | Adrian Tompsett, DataXu | Andrew Pancer, Media6Degrees | Mark Balabanian, Turn
Leading Audience-centric video buyers from demand side platforms and ad networks will share their real-world experiences buying via exchanges.
Panel Focus:
· Learn how major buyers are using exchanges to source video inventory.
· Understand the advantages of buying video via exchanges.
· Understand key considerations when buying via exchanges and key lessons from experienced buyers.
10:30am – 10:45am
Networking Coffee Break
10:45am – 11:15am
How Agency Trading Desks are Approaching Video
Moderator: Tod Sacerdoti, CEO, BrightRoll
Speakers: Teri Gallo, Cadreon | Kurt Unkel, VivaKi | Jeremy Hlavacek, Varick
Executives from agency trading desks will share their approach to buying video for clients. The session will explore agency trading desks’ current and projected buying volume with video, differences in how the trading desks operate, what kinds of inventory and audiences they are buying, and the ways they are creating value for clients. You’ll leave the session with a clearer picture of the how leading trading desks are helping advertisers efficiently reach audiences with video.
Panel Focus:
· Learn how trading desks are using exchanges to help clients reach audiences with video ads.
· Hear how video fits into trading desks strategy.
· Learn how trading desks are organized around video: the tech platforms they are using and where they are sourcing inventory.
11:15am – 12:00pm
Smart Targeting: Using 3rd Party Data Effectively in Video
Moderator: Brian Morrissey, Editor in Chief, Digiday
Speakers: Damian Garbaccio, Exelate | Chris Scoggins, Datalogix | Jeremy Longinotti, eBureau
Executives from leading data providers will illuminate audience targeting capabilities and best practices for reaching audiences with video advertising. These leaders will describe the different types of audience data available, discuss its value in reaching specific audiences and reveal strategies that can be applied to reach key audiences.
Panel Focus:
· Understand the kinds of audience targeting capabilities currently offered by major platforms.
· Identify how the various targeting capabilities are being used today. Share success stories or insightful data points.
· Identify key considerations and strategies for success when targeting audiences for video campaigns.
12:00pm – 12:30pm
Video Everywhere: Reaching Consumers Wherever They Consume Content
Moderator: Brian Morrissey, Editor in Chief, Digiday
Speakers: Mahi de Silva, EVP of Consumer Mobile, Opera Software | Peter Farago, Flurry | Welby Chen, Vevo
This session will explore the growth of video consumption beyond the desktop. Audiences will learn the differences and similarities between online video, mobile and connected TV and develop a deeper understanding of their respective contexts.
Panel Focus:
· Demystify mobile video advertising inventory targeting and capabilities.
· Explore key trends and growth in video consumption on mobile devices.
· Identify the differences between phone, tablet and connected TV platforms.