SPEAKERS

Tod Sacerdoti, CEO & Founder, BrightRoll

Tod Sacerdoti is the CEO and founder of BrightRoll, the leading provider of online video advertising services. Under Sacerdoti’s direction, BrightRoll has grown from conception into the world’s largest and most trusted video ad network and a leader in online video advertising, with more than 70 million monthly unique viewers.

Prior to founding BrightRoll, Sacerdoti served as the director of revenue at Plaxo, one of the fastest growing Internet companies in history. He also led business development at Spoke Software, an Internet pioneer in sales and marketing efficiency solutions and also held positions at Interscope, Geffen and A&M Records, a division of the Universal Music Group. Prior to this, Sacerdoti worked as an investment banker in the Internet marketing group at Robertson Stephens.

A 2011 Stevie Award winner for Executive of the Year in the Media and Entertainment category, Sacerdoti holds a B.A. in Economics from Yale University and an MBA from the Stanford Graduate School of Business.

Richard Frankel, President & Co-Founder, Rocket Fuel

As President and co-founder of Rocket Fuel, Richard Frankel is responsible for working with senior-level managers to devise a strategic plan to advance the company’s mission and objectives, generate revenues, create new opportunities for business and help Rocket Fuel remain competitive in the marketplace.

His passion for creating successful customer-focused businesses has been honed by more than 15 years of Internet advertising experience and notable contributions that helped build several high-profile Internet pioneers into multi-million dollar business including NetGravity, DoubleClick and Yahoo!

Rany Ng, Group Product Manager, Display Advertising, Google

Rany Ng is a group product manager on the display advertising team at Google, where she leads the video monetization and audience data strategy for publishers. Previously, she was vice president of product management at DoubleClick, which was acquired by Google in 2007. Over the past seven years, Rany has focused on developing innovative advertising solutions to help publishers grow revenue and extend their inventory.

Rany has previously worked at IBM's Venture Capital Group and Goldman Sach's Technology Division in New York and London. She is on the founding board of trustees for Central Queens Academy Charter School in New York City. Rany holds an MBA from UC Berkeley and a bachelor’s degree in electrical engineering from Brown University.

Mark Balabanian, Senior Director of Business Development, Turn

Mark Balabanian is Senior Director of Business Development at Turn, the leading independent provider of media and data management solutions for digital advertisers. At Turn, Mark is responsible for video, mobile, data and technology partnerships.

Prior to Turn, Mark was VP of Business Development at Peerset – a provider of social-interest data for digital advertising – which was subsequently acquired by KIT Digital. Mark was also a Principal at Sienna Ventures where he led investments in social, e-commerce and adtech start-ups. Earlier in his career, Mark was a media and technology investment banker in New York and San Francisco. He holds a BA in Economics from Harvard.

Kurt Unkel, Senior Vice President, Audience On Demand™

As Senior Vice President, Kurt leads a team of seasoned digital advertising experts who drive the vision and execution of Audience On Demand™ (AOD). AOD is VivaKi's addressable media solution that combines industry-leading technology, proprietary partnerships, dedicated expertise, and agency collaboration to accelerate data-driven audience buying across all of Vivaki. In three years, Kurt has grown AOD from 2 clients & 3 employees to 200+ clients, 75+ outstanding employees, and over 10,000 daily campaigns, helping Vivaki and it's many agencies & clients to be the definitive leaders in the digital addressable marketplace.

Prior to AOD, as a self-proclaimed digital advertising “utility infielder,” Kurt created and led digital strategy, investment, analytics and ad operations teams for 10 years within Publicis Groupe, with a special focus on General Motors (GM). While working on GM, Kurt helped lead the growth in digital spending from less than $20M to over $500M annually by developing strategies, metrics and infrastructure that supported a data-driven media buying approach. Passionate about the future of media, technology, & the wonders of the pivot table, Kurt resides just outside of Detroit, to keep things interesting.

Teri Gallo, VP of Marketplace Development, Cadreon

Teri Gallo is an executive-level marketing strategist who brings a unique mix of experience in digital media strategy, monetization, product development, and consumer platform experiences. She is currently based in New York and is the Vice President, Marketplace Development, at Cadreon—IPG’s cross-channel audience platform. At Cadreon, Teri is responsible for strategic partnerships and oversees the company’s media and data strategy. Before joining Cadreon, she worked as an independent advisor to leading media and entertainment properties including Discovery Communications, Turner Broadcasting, Warner Bros., Martha Stewart Living Omnimedia, and Radio One. Her company was focused on helping clients expand their cross-platform digital value. Prior to consulting, Teri worked at AOL for 15 years. While at AOL, she held leadership positions within the sales organization and was responsible for establishing AOL’s advertising product offering across a full range of capabilities including data targeting, mobile, social media, video, and optimization.

Welby Chen, VP of Client Services & Inventory Management, Vevo

Welby Chen is Vice President, Client Services & Inventory Management at VEVO, the leading all-premium music video and entertainment platform. He is based in VEVO’s New York City headquarters.

Prior to joining VEVO in 2009, Chen was Global Head of Pricing and Planning for Nokia Corporation’s Nokia Interactive division, where he helped to scale and globalize sales operations across Sales, Finance, Legal, Ad Operations and Pricing and Planning. He previously spent three years within Microsoft Corporation’s MSN Sales organization leading and growing their East and South regional sales planning teams. While at MSN, Chen consistently ranked as one of the company’s high potential managers.

Chen began his career in IT, including five years with Microsoft’s IT organization.

Toby Gabriner, President, Adap.tv

Toby is responsible for developing strategy, as well as driving marketing and all aspects of revenue generation. Toby started his career in the online advertising industry in 2000 as President of Freestyle Interactive, and led and grew the agency until its acquisition by Carat Interactive in 2003. At Carat Interactive, he started out as COO and grew the agency from 100 to over 200 people, while increasing revenues and profits by 60%. He eventually took on the role of President where he oversaw all aspects of the interactive division of Carat in the US, including five offices, 275 employees and a stable of blue chip clients including Pfizer, Adidas, RadioShack, Kodak and Philips. Under his guidance, revenue and profits grew over 50% annually and media billings grew to over $300M from a base of $75M. In 2006, Toby joined [x+1], a marketing optimization and media company, as CEO and helped to shape the company's current focus on media and site optimization. Most recently, he was President of Tribal Fusion where he was responsible for new business, account management, ad operations, international expansion, marketing and product management.

Andrew Pancer, Chief Operating Officer, Media6Degrees

Andrew is Chief Operating Officer of Media6Degrees, the inventors of Social Targeting. He joined the company in 2008 and helped bring the company to market. During his tenure Media6Degrees has seen dramatic growth and has raised 28M in funding from several top tier venture capital firms. Andrew oversees the day to day operations of the company including business development, finance, client services and media operations. Prior to Media6Degrees Andrew spent a number of years in senior positions at several leading Internet and media companies. Most recently, he was the Vice President, Digital Development at the New York Times where he helped lead digital initiatives including setting investment strategy, directing M&A and integrating new acquisitions. Andrew was the COO of About.com from 2005 to 2007, where he helped drive significant growth for the company. Revenues and profits tripled, with revenues exceeding $100 million in 2007. Prior to his role as COO, Andrew was About.com’s Chief Financial Officer from 2002 to 2004. A resident of Glen Rock, NJ, Mr. Pancer holds a BS in Business Administration from Washington University (St. Louis) and an MBA from New York University’s Leonard N. Stern School of Business.

Chris Scoggins, Senior Vice President & General Manager, DLX Platform - Datalogix

Chris Scoggins manages the sales, operations and product groups for the DLX Platform, our digital data business. He has spent his entire career building emerging products and start-up organizations. Scoggins joined the company after six years in venture capital, with Sequel Venture Partners and the Sprout Group, where he made investments in the digital media, enterprise software and Internet services sectors. He remains a Venture Partner with Sequel and continues to serve on the board of Yieldex, an inventory management platform for online publishers. Prior to principal investing, in 1997 Scoggins co-founded Internet Reports, an Internet infrastructure software company, where he ran the product and business development functions until its acquisition in 2000. He began his career at Andersen, where he rose to Manager in the Communications, Media & Entertainment group, focusing on new product development and pricing/costing analysis. He holds a BS from Trinity University and an MBA from Stanford University.

Mahi de Silva, EVP of Consumer Mobile, Opera Software

Mahi is responsible for commercial activities for Opera’s consumer mobile products and services. Before joining Opera, Mahi was co-founder and CEO of AdMarvel, Inc., the global leader in mobile advertising platforms, acquired by Opera in 2010. Prior to AdMarvel, Mahi co-founded Frengo Corporation, a mobile social media platform. Mahi also spent 10 years at VeriSign, where he was part of the startup management team. From 2002 to 2006, he served as senior vice president and general manager of Wireless and Digital Content Services at VeriSign, where he built the world’s leading mobile messaging and mobile entertainment business with revenues exceeding $600M per year. Prior to VeriSign, he served in various technology leadership roles at Taligent, Apple and NCR Corporation.

Jeremy Longinotti, SVP & General Manager, Audience Targeting - eBureau

Jeremy leads eBureau’s Audience Targeting business unit, responsible for sales, product development, operations and partnerships. eBureau’s unique approach to audience targeting helps clients focus their digital advertising only on those consumers with the same profile as their most valuable customers. Using a combination of clients’ customer data, a rich offline consumer profile database and a proprietary predictive modeling platform, eBureau creates a custom audience segmentation for each individual client.

Prior to eBureau, Jeremy was VP Business Development at Vizu, a technology startup whose platform helps advertisers and publishers measure the effectiveness of their online brand advertising. Jeremy joined Vizu from Yahoo!, where he ran business development and revenue strategy for the Yahoo! Front Page and My Yahoo! and managed strategic partnerships for Yahoo! Local search and Yahoo! Maps.

Jeremy earned a BA from Dartmouth College and an MBA as a Haas Merit Scholar from the Haas School of Business at UC Berkeley.

Adrian Tompsett, VP of Business Development, DataXu

Adrian Tompsett has over a decade of experience working in and with technology companies in business development, sales, and, as an early stage venture investor. At DataXu, he manages third-party technology and data supplier relationships, inventory supply partners, and indirect sales channels. Prior to DataXu, Tompsett was executive director of business development at ChoiceStream, a provider of personalization and advertising solutions for online retailers. In this capacity, he led ChoiceStream's European business expansion and sales management. Tompsett has also held positions at YankeeTek Ventures, Dell, and Grey Advertising. He is a graduate of Dartmouth College and the MIT Sloan School of Management.

Damian Garbaccio, Chief Revenue Officer, Exelate

As Chief Revenue Officer, Damian is responsible for strategic partnerships and publisher development; advising media partners on best practices in data management and monetization. Over the last two years Damian has exponentially grown Exelate's core data business and platform initiatives, cementing partnerships with dozens of ComScore Top 100 publishers including Nielsen, HomeAway, and AutoBytel. to name a few. With over a decade of experience in digital media, online advertising and ecommerce, Damian's seasoned business acumen and executive sales leadership continue to propel the company, especially his team, to success.

Prior to eXelate Damian was most recently at Quantcast, online audience measurement company, where he served as Director of the Publisher Group. Previously, Damian was the Senior Director of Business Development (Behavioral Solutions) at AOL's Advertising.com where he helped lead the post-acquisition integration of Tacoda's data assets into the AOL framework. He started his online business development career at Gift Certificates.com.

Damian received a BA from Vanderbilt University and Masters Degrees from Fordham (MBA) and Boston University (MS - Management Information Systems).

Peter Farago, Vice President of Marketing, Flurry

Flurry is a leading data-driven mobile app advertising platform and analytics provider, used by over 50,000 companies across more than 110,000 apps. At Flurry, Peter leads all product and corporate marketing functions for Flurry. Prior to Flurry, Peter led worldwide product marketing for mobile game maker, Digital Chocolate. He joined Digital Chocolate from Electronic Arts, where he led product management for The Sims franchise, the #1 PC game of all- time. Peter spent the first seven years of his career in consumer packaged goods as head of marketing for Pacific Sun, a foods manufacturer. Peter earned an undergraduate business degree from University of California at Berkeley and an MBA from the Wharton School.

Jeremy Hlavacek, VP of Strategic Partnerships, Varick Media Management

Jeremy Hlavacek is the Vice President of Strategic Partnerships at Varick Media Management, MDC Partners’ agency trading desk. Jeremy is responsible for managing all strategic media and technology relationships for VMM.

A versatile digital marketing professional, Jeremy has enjoyed a variety of roles during his ten-year career. His experience runs the gamut from building out digital experiences at LEGO Toys, to directing strategy and new business at New York based start-up Dotmenu (acquired by Grubhub in 2011), to entertainment programming at CBS television. As part of Ogilvy’s strategy consulting practice, Jeremy advised clients in healthcare, financial services, and technology.

Jeremy holds an MBA from Cornell University, a Masters in Media & Communication from the London School of Economics and a BA from the College of William and Mary.



Moderators

Brian Morrissey, Editor in Chief, Digiday

Brian Morrissey is editor in chief at Digiday, a vertical media company focused on the digital media industry. At Digiday, Brian leads all content development, both in digital publications and over a dozen events per year. He's spent the past decade covering the development of the Internet advertising industry. Prior to joining Digiday in February, Brian spent six years as digital editor at Adweek, where he led all coverage of the digital industry, including developments in social media, advertising technology and publisher monetization strategies. Brian is a frequent speaker at industry events, presenting both in the U.S. and abroad. Brian is a graduate of Providence College and has masters degrees from the University of Leuven (Belgium) and Columbia University. He also did graduate research at Jagiellonian University in Krakow, Poland.

John Ebbert, Managing Editor, AdExchanger

John Ebbert has worked in media for 15 years in digital marketing and operational roles for companies such as Viacom's Nickelodeon, Arkadium, Contextweb and as an entrepreneur. Following his entrepreneurial instincts, in July of 2008, he started AdExchanger.com, an advertising news and discussion website which encourages an exchange of ideas on digital media optimization and the move from buying placement to buying audience.

David Kaplan, Staff Writer, PaidContent

David Kaplan covers all facets of online advertising and the digital moves of newspapers and magazines. A New York City-based journalist for over 20 years, Kaplan has covered media, advertising and marketing. A former staff reporter at Adweek and MediaPost, he has also written for Advertising Age, Broadcasting & Cable, Crain’s New York Business, The New York Post, Newsday and the Boston Globe; he has also covered financial issues for the Bond Buyer and Worth magazine.