On October 5th, BRX hosted the first ever BRX Video Summit, bringing together an incredible list of industry professionals and thought leaders to discuss the marketplace trends and technologies impacting online video advertising and exchanges. Held in NYC during Advertising Week, the inaugural BRX Video Summit was comprised of a series of interesting and relevant [...]
BRX takes a bite out of the Big Apple from BrightRoll Events on Vimeo. On Monday April 4th, BrightRoll and BRX made a huge statement at the iab’s Digital Video conference at the Crowne Plaza Hotel in the heart of Times Square. BRX was a title sponsor, hosting a workshop and cocktail reception following the [...]
Recently, Jason Burke wrote a piece entitled “The Limitations of Video Ad Exchanges,” where he discussed the benefits and challenges inherent to buying and selling in a bidded marketplace. A knotty topic, indeed; a commenter responding to Jason’s piece asked, “How is buying from video exchange… [different] than display exchange buying? Challenges in one that [...]
BRX can host and serve your video ads if you wish, but now you can simply upload either VAST tags or VPAID SWFs instead. We think it’s summed up pretty well in a little diddy we call ‘VAST Forever’. It even got picked up and featured on the iab Blog! http://www.iab.net/iablog/2011/03/iab-member-passion.html Click play below for [...]
BRX – Cocktails at the Starlight Room from BrightRoll Events on Vimeo. On the night of January 19, over 60 clients and friends joined Craig Whitmer and the BRX team for our very first BRX event. High atop the Sir Francis Drake Hotel, a lively bunch of savvy professionals shared conversations and sipped cocktails in [...]
Outstanding Feedback Brings BRX Video Summit Back to NYC
Last October was an exciting time for the BrightRoll Exchange as we held our first-ever BRX Video Summit that brought leaders in the digital video advertising industry together to discuss how new technologies are changing the way video is bought and sold. The summit was so well received by the 125+ industry executives that attended, [...]