AppNexus and BrightRoll Exchange (BRX) Announce Integration Of BRX Video Into AppNexus Platform Partnership Brings Pre-roll Video to the AppNexus Platform SAN FRANCISCO, CA, April 4, 2012 – AppNexus, the world leader in real-time advertising technology, and the BrightRoll Exchange (BRX), the world’s largest video advertising exchange, announced today the integration of BRX’s online [...]
Last October was an exciting time for the BrightRoll Exchange as we held our first-ever BRX Video Summit that brought leaders in the digital video advertising industry together to discuss how new technologies are changing the way video is bought and sold. The summit was so well received by the 125+ industry executives that attended, [...]
On October 5th, BRX hosted the first ever BRX Video Summit, bringing together an incredible list of industry professionals and thought leaders to discuss the marketplace trends and technologies impacting online video advertising and exchanges. Held in NYC during Advertising Week, the inaugural BRX Video Summit was comprised of a series of interesting and relevant [...]
Powerful new BRX features released at the BRX Video Summit today in NY!
Today at the bi-annual BRX Video Summit Tod Sacerdoti, CEO and Co-Founder of BrightRoll and BrightRoll Exchange, announced the release of three powerful new BRX features: • Inventory Planner: A tool that provides impression delivery estimates and bid recommendations based on delivery requirements and campaign dates. • VideoRank Targeting: Leverages proprietary BrightRoll VideoRank™ technology to [...]