In addition to bringing you deep targeting capabilities (geo, daypart, site, etc.) BRX offers rich audience targeting in two ways.
BRX allows advertisers to build custom segments and target them across BRX inventory.
BRX gives advertisers the ability to select audience segments provided by all major third party data partners including BlueKai, Exelate, Targus, Bizo, Polk and DataLogix.
BRX buyers can leverage demographic, geographic, dayparting, contextual and channel and site based targeting to help advertisers reach their audiences.
For example, an advertiser can choose to target women ages 18-35, a portfolio of sports- and auto-related sites, Baby Boomers in the greater Los Angeles area, or a specific list of the top ten fashion sites on the web. For advertisers with more specific targeting needs, BRX offers behavioral and audience targeting. Advertisers can target users who have visited a corporate website, previously seen an ad, or demonstrated their purchase intent anywhere on the Web.
Targeting
Premium Audience Targeting
In addition to bringing you deep targeting capabilities (geo, daypart, site, etc.) BRX offers rich audience targeting in two ways.
BRX buyers can leverage demographic, geographic, dayparting, contextual and channel and site based targeting to help advertisers reach their audiences.
For example, an advertiser can choose to target women ages 18-35, a portfolio of sports- and auto-related sites, Baby Boomers in the greater Los Angeles area, or a specific list of the top ten fashion sites on the web. For advertisers with more specific targeting needs, BRX offers behavioral and audience targeting. Advertisers can target users who have visited a corporate website, previously seen an ad, or demonstrated their purchase intent anywhere on the Web.