Know What You’re Buying – and Where Your Campaigns Run
Visibility: Pre & Post-Campaign Transparency
Site transparency has always been a core part of the BrightRoll value proposition, and there is no difference when it comes to BRX. BRX’s buying console gives visibility into all the sites where a campaign is eligible to run and allows advertisers to include or exclude sites to optimize campaigns on sites with the best ROI. As campaigns deliver, advertisers see where a campaign ran and how it performed by site, allowing them to optimize campaigns to meet objectives.
Proven Value: Audience Validation Included
BRX is the only video exchange to offer comScore’s Campaign Essentials Audience Reporting, measuring actual people exposed to an ad including key demographic insights, reach, frequency and GRPs to enable advertisers to easily and accurately compare campaign performance.
Transparency & Research
Know What You’re Buying – and Where Your Campaigns Run
Visibility: Pre & Post-Campaign Transparency
Site transparency has always been a core part of the BrightRoll value proposition, and there is no difference when it comes to BRX. BRX’s buying console gives visibility into all the sites where a campaign is eligible to run and allows advertisers to include or exclude sites to optimize campaigns on sites with the best ROI. As campaigns deliver, advertisers see where a campaign ran and how it performed by site, allowing them to optimize campaigns to meet objectives.
Proven Value: Audience Validation Included
BRX is the only video exchange to offer comScore’s Campaign Essentials Audience Reporting, measuring actual people exposed to an ad including key demographic insights, reach, frequency and GRPs to enable advertisers to easily and accurately compare campaign performance.