BRX provides publishers complete control over how their inventory is sold.
Set Price Floors
Publishers determine floor prices for their inventory (known only to them). Only campaigns with bids above this floor will be allowed to run and upside above that floor goes to the publisher.
Channel Protection
Publishers can exclude specific advertisers, or even entire categories, to protect direct sales relationships. BRX makes it simple for publishers to manage the specific advertisers eligible to run campaigns on any inventory.
Formats
Publishers decide which ad formats they will accept on which inventory.
Inventory Management
Control How Inventory is Sold
BRX provides publishers complete control over how their inventory is sold.
Set Price Floors
Publishers determine floor prices for their inventory (known only to them). Only campaigns with bids above this floor will be allowed to run and upside above that floor goes to the publisher.
Channel Protection
Publishers can exclude specific advertisers, or even entire categories, to protect direct sales relationships. BRX makes it simple for publishers to manage the specific advertisers eligible to run campaigns on any inventory.
Formats
Publishers decide which ad formats they will accept on which inventory.